Superapps are the co-existence of an application, a digital ecosystem, and a platform, all within the same application.
We can refer to a simple example of a Swiss army knife that has utilities for multiple purposes. Similarly, Superapps are the technological equivalent that comes with various tools, and we can use or remove them according to their needs.
Superapps run on a platform that offers a wide range of services and helps create personalised, engaging, and enhanced user experiences. They help include desktop and mobile enterprise experiences, such as collaborations, workflows, and messaging platforms.
Over a period, Superapps will also support IoT-powered technologies, chatbots, and immersive experiences like the Metaverse.