60% of first smart home purchases are for smart lighting.

New partnership with innovative Italian-based iotty smart switch provider will help pave
the way for increased smart home adoption in Germany.

Swiss-based Mila, the European leader in on demand technical support, recently surveyed over 1,500 respondents and found that 60 percent of first-time smart home purchases are either a smart switch or a smart light bulb. Smart lightbulbs were purchased by 30 percent of the respondents and smart switches were purchased by 29 percent of the respondents.

Mila has been named authorized installation partner in Germany for Italian-based iotty and will expand to other countries in the near future. Germany is among the top ten European countries embracing smart home adoption [Statista, 2021] and is one of the largest markets that Mila serves. Mila’s crowd-sourced workforce of over 10,000 technicians operates in Switzerland, Germany, France, Austria, and the U.K, with more countries planned for 2022.

Having a network of specialized installers in the German territory is a plus that we value
because it allows us to further distinguish ourselves in the market,
” says Edoardo Cesari, CEO and co-founder of iotty. “Our goal is to make the smart home accessible to everyone and this partnership with Mila is an added value to provide complete assistance to all of our customers.

Smart home adoption in Europe lags behind the U.S. and Asia, but smart home device
companies like iotty, who are pushing the boundaries of form and function with sleek, bold light switch products at affordable entry points, are driving new consumers to the smart home market. iotty switches allow control and automation of lights, gates, garage doors, rolling shutters, windows, blinds, home appliances, and external dimmers and relays.

iotty is a perfect complement to our base of over 30 global brand partners who are driving the smart home market in Europe,” says Chris Viatte, CEO and co-founder of Mila. “Their sleek Italian design adds a contemporary touch to any residence or business and iotty is the perfect entry point for consumers who are intimidated by smart home devices or who may not want a smart assistant in their home but want the benefits of smart home technology.

The iotty light switches do not require a smart digital assistant, they can be programmed and managed by iotty’s own app on a smartphone. For households already using smart devices, Iotty integrates and also works with all popular smart voice speakers, apps, and digital assistants, such as Amazon Alexa, Google Home, SmartThings, Siri Shortcut, and through IFTTT.

With an entry point of under €85, iotty smart switches require no special cables or bus systems for installation and connect directly to the Wi-Fi router using a smartphone to control devices, locally or remotely, with a multitude of automatic features.


About Mila
Since 2016 Mila has been delivering real-time, vetted, on-demand neighborhood tech support. Mila expanded from Switzerland into new markets through a network of strong retail and enterprise partnerships, offering services in Germany, Austria, France, and the UK. Originally backed and owned by Swisscom, in 2020, CEO Chris Viatte acquired Mila backed by new investors including Alpana Ventures from Switzerland and Oriza Ventures from Silicon Valley, who both led the round, and Silicon Valley’s Plug and Play Ventures.

Media Contact
Kimberly Hathaway
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